04 Nov TTG Features: B2B journalism
Deni worked for TTG (Travel Trade Gazette) for several years, writing B2B travel review features. The publication goes out to travel agents looking for attractive holiday packages to sell to their customers.
This work demonstrates versatility and adaptability. Please find two examples of B2B features below:
B2B feature on Europa-Park in Germany
Read the feature in the online mag here, pages 50-51.
I’m smoothly launched into the air at 100km/h to embrace an adrenaline rush and breathtaking view before being subjected to plunging drops, huge loops and multiple twists as I scream for my life, and laugh.
As I reach the peak of 124 feet I overlook a true wonderland of outsize cartoonish sculptures, landscaped gardens, themed restaurants, make-believe mice and of course plenty of fast rides.
But I’m not in Disneyland Paris; rather its very European cousin, Europa-Park – the continent’s second most popular theme park resort after Disneyland whose rodent mascot is aptly called Euromaus.
What stretches beyond the candy-coloured structures below is a lush fir tree forest like something out of a brothers Grimm fairytale. Set in Rust, south Germany, Europa-Park is nestled in its famous Black Forest (like the gateau) which seems totally otherworldly but is less than an hour’s drive from Karlsruhe/Baden-Baden airport.
Visitors will get value for money as tickets for the theme park come in at less than half the price of Disneyland (£30 vs £69 for a peak-season adult), while flights are short and can work out cheaper than Eurostar.
B2B feature on Black Friday in NYC
Read the feature in the online mag here, pages 59-60.
I’ve never skipped out of a store after snapping up a bargain before. But then I’d never been shopping in New York during Black Friday weekend.
Arriving at outlet village Woodbury Common Premium Outlets, there are queues of 50 people or more just to get in to some of the shops.
The shopping complex has the largest collection of designer outlets in the world. Michael Kors, Nike, Kate Spade, Prada, Levis, Guess and Converse and the like are offering up to 75 per cent savings.
I join shoppers in the queue for Nike and crowd motivators update us on the day’s deals. They shout over: ‘You see the signs saying 30% off, 20% off? You get 20% on top of that price; so 20% off the already discounted price’. How could I resist?
The wait could have been disconcerting, but the queue to get in moves quickly, as do those for the changing room and the tills. I’m in and out of the incredibly busy store in under an hour with top of the range Free Run trainers and long leggings costing under £60.
B2B feature on the Dominican Republic
Read the feature in the online mag here, pages 44-45.
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Read more about Deni here.